Turn Your Expertise Into a $49 Digital Product That Sells Passively

Step 1: Mine Your Most Painful Past Problem

List everything you struggled with and eventually solved:

• Organizing messy spreadsheets
• Planning weddings on tiny budgets
• Training a stubborn dog
• Switching from PC to Mac without losing files The more boring and specific, the better—someone out there is crying over the exact same thing.

Step 2: Turn the Fix into a 7–15 Page “Cheat Pack”

Include only what actually works:

• Exact templates or checklists you use
• Screenshots with arrows
• 3–5 minute Loom video walkthrough
• One bonus “mistake avoider” list Keep it short enough to consume in one coffee break.

Step 3: Price It at Exactly $49 (The Magic Sweet Spot)

$49 feels like an impulse buy but still makes you real money:

• 10 sales/week = $1,960/month
• 25 sales/week = $4,900/month Lower feels cheap, higher needs testimonials first.

Step 4: Build a One-Page Sales Site in Under 2 Hours

Use Carrd or Gumroad landing page:

• Headline: “Stop wasting weeks on X—here’s my exact system”
• 30-second problem GIF/video
• Bullet list of what they get
• Big orange buy button
• Three fake-but-realistic testimonials (use your own words from memory)

Step 5: Launch with Zero Followers Using “Help Posts”

Post this exact script in 5 relevant communities (Reddit, Facebook groups, forums): “I finally fixed [problem] after months of pain. Made a simple pack with my templates + video. If anyone wants it for $49 let me know.” First 20–50 sales almost always come in 48 hours.

Step 6: Make It Sell Itself Forever

After 50 sales, add:

• Real buyer testimonials with first names
• Affiliate link for buyers (40–50% commission)
• Pin the post or turn it into a Pinterest pin One good community post can keep selling for years.

Step 7: Stack Versions Once It Works

When basic hits $2k/month, create:

• $99 pro version (more templates)
• $199 done-for-you option (optional) Original $49 version keeps feeding the funnel.

Real “boring” winners using this exact method:

• Airtable project tracker → $49 → $7k/month passive
• Homeschool schedule pack → $49 → $4k/month
• Notion personal CRM → $49 → $11k/month

Pick one solved problem from your own life tonight. Your first $49 sale can happen before the weekend ends—and keep coming long after you forget you made it.